PLANNING VIDEO FOR BRANDS: Strategic Video Content
Designed for anyone planning video content for brands. Big, small, niche or personal brand - You'll learn how to plan strategic video content that achieves your objectives, engages your audience and works well on your brand channels.
What's Included
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4 Self-paced Modules
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16 Video Lessons
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4 Downloads
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CREW Support
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Course Certificate
Plan Strategic Video
Increase your understanding of branded video and what type of video is right for your brand. Understanding how video fits into a broader marketing communications strategy and get information on practical elements of video creation like setting budgets, working with suppliers, and managing expectations.
Measure Your Success
Make sure your hard work on planning your branded video content is successful or what you can do to improve it. Learn the different ways to measure the performance of your video content to make sure you’re getting the outcomes you want - whether that’s to hit your own goals or to impress your boss.
What you'll learn
Understand Branded Video Basics
Understanding how video fits into a broader marketing communications strategy.
Developing Ideas for Video Content
Develop video for marketing, communication, education and more.
What Kind of Video too Create for Social
Best practice for different social media channels and how to craft and share video to maximise engagement.
How to Overcome Challenges
We'll cover all the main reasons video doesn't get made and how you can overcome these challenges.
Developing a Content Plan
Video takes time, energy and resources to create and we'll teach you a tried and tested approach to content planning.
Budgeting and Measuring Success
We'll outline elements you need to consider to effectively budget and measure video costs and success.
Meet Your Trainer
Annual CREW Membership
LEARNER
£500/yr
1 Student with Unlimited Access to:
E-Learning
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Online Courses
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Micro-lessons (Coming soon)
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Learning Materials
Support
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Production Resources
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CREW Community
CREATOR
£600/yr
1 Student with Unlimited Access to:
E-Learning
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Online Courses
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Micro-lessons (Coming soon)
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Learning Materials
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Live-lessons
Support
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Production Resources
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CREW Community
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Equipment Tutorials & Support
Equipment
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CREATOR Equipment Pack
PROFESSIONAL
£800/yr
1 Student with Unlimited Access to:
E-Learning
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Online Courses
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Micro-lessons (Coming soon)
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Learning Materials
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Live-lessons
Support
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Production Resources
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Live-lessons
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CREW Community
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Equipment Tutorials & Support
Equipment
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PROFESSIONAL Equipment Pack
Bespoke Training
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Professional Masterclasses
ENTERPRISE
Let's Chat
Tailored access to:
E-Learning
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Bespoke Online Courses
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Tailored Micro-lessons
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Branded Learning Materials
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Private Live-lessons
Support
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Production Resources
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CREW Support
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CREW Captain Support
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Equipment Tutorials & Support
Equipment
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Tailored Equipment Packs
Bespoke Training
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1:1 Masterclasses
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Live Coaching